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Information on aging and Marketing - Communication DESIGN : GE Consumer & Industrial Universal Design Principles in New Appliance Development Will Aid Aging Baby Boomers and Consumers with Diverse Abilities Although each of us has a unique profile consisting of height, age, ability, strengths, weaknesses... PACKAGING : PMMI Study Indicates Personal Care Products Gearing Up for Baby Boomers International brand-owners are marketing to the baby-boomer generation now more than ever. Baby-boomers are becoming increasingly aware of the connection between a healthy diet and lifestyle... PRESS RELEASE : Baby Boomer (and Beyond) Marketing Conference Convenes in Chicago October With the nation's first Baby Boomers officially turning 60 this year, marketers across the country face new challenges in reaching this influential and affluent market... MARKETING TOOLS : Marketing to the 50+ Market : a DVD launched by Evergreen Marketing Evergreen Marketing has launched a DVD titled "Marketing to the 50+ Market” to help marketers, of all level, improve their understanding of the older consumer. BOOK : Advertising to Baby Boomers "Do you want to have fun reading a business book and still learn what it takes to cash in? Advertising to Baby Boomers exposes the heehawing, habits, and hang-ups that are preventing companies from making fortunes from this wealthy demographic. MARKETING : 10 Tips for Packaging That Sells Products to Boomers Boomers are a prime and growing target audience. Does your product speak to them? Does your product's packaging compel them to buy it? If not, you are missing a very important market segment. STUDY : Gambling linked to Lonliness and Isolation for Many Boomers and Seniors. The current edition of 50plus Online Magazine (www.50plusMag.com) reveals that according to a recent study made by McNeilly and Burke, people 50+ (women in particular), are the fastest growing segment of the gambling population. < Return